People have grown more aware of the importance of a healthy lifestyle after the pandemic. Consumers are increasingly turning to exercise for reasons beyond body image. People are embracing physical activity’s role in mental resilience and holistic health. It’s an approach advocated by London based personal trainer Tally Rye in her 2020 published book Train Happy.
From business travelers and tourists to hardcore athletes, maintaining fitness levels on the road has become a major priority.
We developed Cocoon Fitness to support the growing demand for keep fit and advanced methods. We developed a membership that provides access to 5-star health and fitness experiences, getting you access to outstanding gyms, spas, VIP trainers and specialist coaches when travelling.
Fitness brands are developing agile and convenient products and services for on-the-go sports enthusiasts. US gym chain Equinox (which owns US indoor cycling brand SoulCycle) is branching out into hospitality with a dedicated hotel concept, the 225-room establishment will feature both indoor and outdoor pools and a 60,000 sq ft sports facility. The brand is looking to open another 50-70 hotels worldwide.